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When Genesis Gold Group was first started, co-founder Jonathan Rose knew two things were necessary in order to thrive in the extremely competitive precious metals industry:
First, he knew they wouldn't repeat the same deceptive marketing tactics "Big Gold" companies use to entice customers.
Second, he knew they needed spiritual guidance if they were going to succeed in reaching Americans who want their life's savings protected from the tumultuous markets.
"If we are going to live up to our namesake, we have to be truly driven by Biblical principles... not only as individuals but as a company," Rose said.
Millions of Americans have grown increasingly concerned about the trajectory of our nation. It made sense for Genesis Gold Group to launch by combining over 50-years of experience in gold and silver with proper guidance from faith leaders.
This is why Director of Philanthropy David Holland, was one of the first people they hired.
"As a minister of the Gospel of Jesus Christ, I firmly believe good stewardship of a believer’s resources is important and a foundation for a close walk with Him," Holland said. "It is not difficult to see, based on the lack of biblical values in both our government and financial system, that we are swiftly heading into unstable times."
The challenges aren't just coming from the economy or government. The precious metals industry itself is rife with "Big Gold" companies who are willing to use sketchy marketing tactics and over-the-top sales pressure to get Americans into overpriced products.
Self-directed IRAs backed by physical precious metals are becoming more popular for mature Americans who are concerned about inflation, unsustainable debt, the ongoing banking crisis, and "woke" ESG funds filling their retirement portfolios.
The challenge, as Rose noted, is that the vast majority of self-directed IRA products being pushed by "Big Gold" are not built with the customers' best interests in mind.
"The process appears to be the same from one gold company to another but there's a huge gap between how secular gold companies do business versus how we do it," Rose said. "We guide our clients to back their retirement accounts with metals that are priced right and have the greatest opportunity for growth. Most gold companies look only at their own margins when filling their customers' depositories."
To change the industry, and thereby change the way Americans protect their retirement, Genesis Gold Group refuses to participate in the effective but deceptive marketing tactic of offering "free" silver with "qualified" purchases. It's a gimmick through which gold companies overcharge for the metals their customers buy, then give them what essentially turns out to be a small rebate in the form of "free" silver.
The silver being offered isn't actually free. It's simply baked into the exuberant margins "Big Gold" companies charge for their precious metals products.
"We believe in two things," Rose said. "We serve God and we serve our customers. We may not be willing to buy a paid recommendation from a Fox News host or former popular politician, but our real world customer testimonials tell the true story of Genesis Gold Group."
Here are some of the things customers are saying about Genesis:
“With the downward turn in the market, I have been wanting to transfer my IRA to gold/precious metals. I am so happy that I came across Genesis Gold Group. They made the process seamless . . . They have knowledge, care, and patience with newbies, like me. They kept me informed along the way and reached out several times to see if I had any questions or concerns. I highly recommend them to anyone interested in investing in precious metals.”
“They made it so easy to transfer part of the funds out of my company 401K to set up a precious metals IRA. Everyone I’ve dealt with there is friendly and knowledgeable.”
“The people at Genesis Gold Group have been very helpful to get my 401k from stocks and bonds to silver coins on deposit. They are patient and explained each step and answered my numerous questions along the way.”
Hearing from customers drives Rose and his team to continue to believe in their mission.
"We hope we can change the industry, which is busy taking advantage of Americans without taking the time to appreciate the consequences," Rose said. "But even if we can't change other gold companies, we can definitely change the lives of people who put their trust in our services. Knowing that is more than enough for us to keep fighting the good fight."
(Note: The information provided here or in any related communications is for informational purposes only and should not be considered as financial advice. We do not provide personalized investment, financial, or legal advice.)